Hey, I'm Ekala, an Art Director with a background in social and PR, which means I've spent most of my career thinking about what makes people stop, look, laugh, share, or care.

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Most recently, I was in London leading creative on Dove's global social account. Now I'm back in Sydney, bringing home a few years' worth of international experience, a love for socially driven ideas, and a questionable tolerance for good weather.

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Before that, I worked across PR and creative at Eleven/TBWA (where I once served boiled eggs to Matthew McConaughey's son), cut my teeth as an Art Director at Two Palms (and somehow ended up hitting balls with the Australian cricket team), and also completed AWARD School.

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I love turning messy briefs into big ideas, creating work that's worth stopping a scroll for, and working with talented people to bring them to life. I'm happiest when I'm involved end-to-end; from uncovering insights and shaping concepts to sweating the details and getting the work out into the world.