​To celebrate Dove’s partnership with the US Open and Gotham FC, we created a series of playful fake OOH assets designed to capture the energy of the collaborations and stop people mid-scroll.

 

Starting with Gotham FC, we developed a bold social-first concept, taking it from storyboard through to final execution in collaboration with 3D artists. The work was such a hit internally that it led to an expanded brief for the US Open, resulting in a second FOOH activation that brought the same larger-than-life energy to one of tennis’ biggest stages.