the test s3 on prime video sport

To help launch The Test Season 3 and Prime Video’s T20 coverage, we created a suite of social-first content designed to tap into what Aussie cricket fans love most: the personalities behind the game. 

Across three days, we concepted, captured and edited 45 pieces of content featuring some of Australia's cricketing legends, turning candid moments, banter and behind-the-scenes access into engaging social content for Prime Video Sport. The result was a campaign that felt authentic, entertaining and built for social, giving fans a closer look at the players while celebrating the characters that make Australian cricket so unique.