To launch White Claw’s latest alcoholic lemonade range, Refrshr, we explored the idea of refreshment beyond the can. The concept was simple: challenge a group of creators to refresh something they already loved and capture the process along the way. 

 

Working across art, music and design, we created a three-part content series featuring an illustrator reworking a favourite pair of sneakers, a pop artist giving one of her tracks a fresh twist, and a street designer reinventing a collection of skateboards. Created for social from the outset, the content lived across both White Claw’s and the talent’s channels, introducing Refrshr through creativity, culture and a fresh perspective.