Wild Turkey with thanks

With Australia being named as one of 11 world deforestation hotspots, Wild Turkey wanted to do its part in protecting the wilderness.

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In partnership with Wild Turkey’s Creative Director, Matthew McConaughey, and Aussie travel start-up Unyoked, we helped bring an off-grid eco cabin to life, designed to encourage Australians to reconnect with and support the natural world. I was part of the PR team responsible for managing talent and delivering all earned press coverage, with the campaign generating more than 1,000 pieces of earned coverage and reaching an audience of over 1.7 billion people worldwide.